2019 — The Year of Heart + Hustle
It has been a big year for Athletes for Yoga.
I opened 2019 asking how we can support/inspire/help/heal more — how can we serve athletes better? This is what energizes me — you motivate me. This year we dove deeper into these questions and leaned into what feels like the only way forward, and that’s a bigger commitment to athletes.
This fall we rebranded, relaunched, and revamped our offering, video platform, site, everything... We recommitted to you and to being the best and only athlete-led, on-demand yoga. Alongside that I moved our HQ from London to San Francisco (along with my young family), we launched new videos, and signed new pro athletes to our team, while laying the foundation for more big moves in 2020.
You showed up big as we transitioned from Jasyoga to Athletes for Yoga — moving platforms, leading by example, using the yoga… We’ve done a lot this year, individually and collectively — heart and hustle are top of mind.
Better tools, more athlete stories, stronger community — from content to collaborations, support and inspiration is what you can expect from Athletes for Yoga in the year ahead as we continue our mission to help you use yoga to achieve your goals. In parallel, my personal goal is to be a lighthouse for you and to provide tools that get real results in the moments you need them most.
So now I’m toasting you, the Athletes for Yoga, and pausing to be still and absorb what we’ve accomplished this year, and inviting you to do the same.
BEST OF 2019
MOST LOVED REAL FOOD WITH STEPH RECIPE: Turmeric Latte
MOST USED ATHLETES FOR YOGA VIDEO: Morning Warm Up Flow with Stephanie
MOST READ A4Y JOURNAL: Use Yoga Like a Pro
MOST USED PRO TIP: Get More from Core
NEW ATHLETES FOR YOGA PLATFORM + APP
Here’s to all we’ve done — and all that’s ahead. Keep sharing with #athletesforyoga.